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Jennifer • Sep 26, 2011 • Films, News

Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theater circuit in the United States, is proud to partner with Hannover House and Patriot Pictures to offer moviegoers the opportunity to see the exclusive release of All’s Faire In Love beginning Friday, October 28, 2011.

Set in the world of Renaissance Faires, All’s Faire in Love is a film reminiscent of such successful films as Shakespeare In Love and The Princess Bride. The tale begins when college football star Will (Owen Benjamin) arrives at “All’s Faire in Love… Renaissance Faire” to work off his class non-attendance obligation to Prof. Shockworthy (Cedric the Entertainer) by joining the rag-tag peasants of the Greenbriar Theater Troupe.

The same is true for Kate (Christina Ricci), a performer who left her investment banking opportunities to join her cousin Jo (Louise Griffiths) to blossom on stage and in Will’s heart. Will and Kate get the chance to prove themselves when the Faire’s chief benefactress creates the ultimate competition to determine who will be a “Royal” and who a “Common Peasant” …threatening to hand over the Troupe’s most coveted Shakespearean stage at the Faire – to the treacherous and devious Troupe of Royal lead by Rank (Chris Wylde). Will and Kate must overcome all manner of opposition and treachery to prove their worth, win the day, and perhaps… together …fall in love.

“Regal is excited to partner with Hannover House and Patriot Pictures on the exclusive release of All’s Faire In Love,” stated Greg Dunn, President and COO of Regal Entertainment Group. “This film has been a strong performer on the film festival circuit and we are proud to offer our guests the exclusive opportunity to see this great comedy on the big screen.”

“This is an exciting opportunity for all parties,” said Eric Parkinson, CEO of Hannover House and Target Development Group, Inc. “The exclusive distribution relationship with Regal will enable us to maximize our marketing efforts and create a greater overall visibility of the film.”

In addition to the support from Regal, Hannover House will implement a full-scale theatrical release campaign for the film. A publicity media day is being organized for Thursday, October 20 in Los Angeles and Tuesday, October 25 in New York City. Hannover House is the entertainment division of Target Development Group, Inc. (TDGI.PK).

Tickets will be on sale at participating theatre box offices and online at REGmovies.com starting Friday, October 14, 2011.

About Regal Entertainment Group Regal Entertainment Group is the largest motion picture exhibitor in the United States. The Company’s theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,623 screens in 530 locations in 37 states and the District of Columbia. Regal operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company’s Web site at www.REGmovies.com .

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